The courtship between McDonald’s and Hummers
Fostering Ecological Hope
Today from Margaret Swedish:
Okay, this does not foster ecological hope. McDonald’s has become a promoter of the Hummer just at a time when, for the sake of the earth, some of us are trying to make them socially unacceptable — as bad as lighting up a cigarette in an enclosed room.
Seems McDonald’s is partnering with General Motors to put little miniature Hummers into Happy Meal boxes for children. Yes, they are marketing the Hummer to small children.
Well, the NY Times wrote about this in today’s business section. They note that just as US consumers are turning away from the vehicle, McDonald’s decides on a marketing strategy to promote these gas-guzzling, dangerous vehicles that have no business on the road with the rest of us [well, they didn't say all that, exactly]. The article notes the contradiction inherent here, as McDonalds has been trying to promote a green image for itself.
You could let McDonald’s know what you think about this.
U.S. corporate mailing address is:
McDonald’s Corporation
2111 McDonald’s Dr
Oak Brook, IL 60523
If you want to see how they are promoting this marketing program on their website, check this out.
If you want to email your response directly from this site, go here and click onto the online email form.
Leave a Reply